What better way than to spend you’re summer enjoying yourself on holiday? There just isn’t, which is why no matter how hard the economy has made it for us, there are still thousands travelling, whether that’s domestically or overseas.
So, I thought it be interesting to share with you the holiday trends from last year in comparison with this year. You may not think it’s that different, but there are some interesting stats and findings, which in future could tell a story.
This is where it starts to get interesting; if the data supplied is analysed through using age groups, then beach holidays amongst 40-49 year olds are the most popular with 32%, and beat every other age group when it comes to wanting to stay at a beach resort. Those at the age of 70 or above are the group who are least likely to visit a destination, specifically for a beach holiday with just 15%. That’s quite a big difference in the number of people who like to book a beach holiday depending on their age group.
Life stage also plays a big part in whether or not people book a beach holiday or not. Just look at these interesting facts and comparisons:
Does this mean that the demographics of people in Bristol are very different to those living in Liverpool? After all it is the students and elderly that least likely to travel to the beach. From this information should travel agencies change their marketing strategies in order to attract more tourists to book with them and ultimately reach their objectives?
10 of us say that they will be visiting their family and that this was their holiday. Which it could be classed as one if the place is not in the same area as to where they live. This is also known as domestic tourism.
One in ten of us, are choosing a city break – perhaps due to the flexibility that city breaks offer us and with work commitments becoming ever demanding, this is a great way to get away, even if it is for the weekend. On the flip side, there is a drop in the number of people taking a city break and it’s relatively steep; from 15% in 2012 to just 9% in 2013 saying they’re thinking about going on a city break for their holiday.
City breaks are most popular with people who are aged between 18 and 29. Maybe the affordability when it comes to the length of stay comes into play or because of the many more opportunities to go sightseeing; European countries have a fantastic range of cultural landmarks to visit and perhaps this is the emerging trend for the future of holiday popularity types.
Heidi, the author of this article has many years experience in the travel and tourism industry and specializes in weddings abroad and provides advice regarding destinations.
So, I thought it be interesting to share with you the holiday trends from last year in comparison with this year. You may not think it’s that different, but there are some interesting stats and findings, which in future could tell a story.
2012 Vs 2013 Holiday Trends
This section looks at destinations, holiday frequency and what we think ‘passes’ officially as a holiday.Destination Types
The beach is still the most popular type of holiday for Brits to take, with 2012 seeing 29% of people taking a holiday, going for a beach holiday in comparison with 27% in 2013. So there is a little reduction in the number of tourists (overall) going on a beach holiday.This is where it starts to get interesting; if the data supplied is analysed through using age groups, then beach holidays amongst 40-49 year olds are the most popular with 32%, and beat every other age group when it comes to wanting to stay at a beach resort. Those at the age of 70 or above are the group who are least likely to visit a destination, specifically for a beach holiday with just 15%. That’s quite a big difference in the number of people who like to book a beach holiday depending on their age group.
Life stage also plays a big part in whether or not people book a beach holiday or not. Just look at these interesting facts and comparisons:
- Students who live at home with their parents and those at the stage of retirement are the groups who are least likely to book a beach holiday. However, 17% of both of those categories stated that they were looking to book a beach holiday in 2013. We won’t know for sure if 17% in each age group choose to or not, until next year.
- 32% of couples who are not planning on or have not yet had children said that they are planning on taking a beach holiday in 2013, in comparison with 31% of couples with children, stating they would also like to.
Regional Aspects
Regionally, people from Liverpool are the ones who are the most likely to head for the beach, with a massive 36% of people living within the city stating they would be looking to book a beach holiday. The city with the lowest number of people wanting to book a beach holiday is Bristol, with just 20% stating that they would be planning on taking a visit to the beach.Does this mean that the demographics of people in Bristol are very different to those living in Liverpool? After all it is the students and elderly that least likely to travel to the beach. From this information should travel agencies change their marketing strategies in order to attract more tourists to book with them and ultimately reach their objectives?
So where else do we Visit, if not the Beach?
11% of British tourists prefer to take a holiday staying in cottages and villas, and are astonishingly the second most popular choice of holiday after the beach holiday. In addition, these types of holidays are most popular amongst young couples with children. This finding / stat amazed me, as I would have personally expected these holidays to be most popular amongst retired people; they tend to have more money to spend, hence the villa.10 of us say that they will be visiting their family and that this was their holiday. Which it could be classed as one if the place is not in the same area as to where they live. This is also known as domestic tourism.
One in ten of us, are choosing a city break – perhaps due to the flexibility that city breaks offer us and with work commitments becoming ever demanding, this is a great way to get away, even if it is for the weekend. On the flip side, there is a drop in the number of people taking a city break and it’s relatively steep; from 15% in 2012 to just 9% in 2013 saying they’re thinking about going on a city break for their holiday.
City breaks are most popular with people who are aged between 18 and 29. Maybe the affordability when it comes to the length of stay comes into play or because of the many more opportunities to go sightseeing; European countries have a fantastic range of cultural landmarks to visit and perhaps this is the emerging trend for the future of holiday popularity types.
Heidi, the author of this article has many years experience in the travel and tourism industry and specializes in weddings abroad and provides advice regarding destinations.
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